.NEARLY ONE BILLION folks are actually directing their votes in India's general election. It is the greatest autonomous physical exercise in background-- and also could possibly additionally be actually the absolute most pricey. Investing is expected to reach out to 1.35 trn rupees ($ 16bn), depending on to the Center for Media Research Studies (CMS), an Indian charitable. That would be much more than double the volume invested in the previous political election in 2019 and also even go beyond the money splashed in The United States's presidential vote-casting in 2020. Why perform Indian political parties invest such vast sums?